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Back to Ad Archive 2013

December 9, 2013: "Washington Awash"

13 12 09

Author:
M. Agre

Concept:
As has been discussed here in the Ad Archive many times before, we are big fans of interesting literary devices, including a few that we believe we ourselves invented.

Such as this modified alliterative numismatic duplex repeating ‘A Wash’ twice in rapid succession, and in the process highlighting the cool blue and orange tones on this gem Washington token.

Captions that didn’t make the cut:
The alternatives seriously considered this week featured a variety of modifiers for the word ‘color’, starting with ‘vivid’, then ‘vibrant’, moving to ‘electric’ and transitioning to ‘groovy’ before we ultimately decided to go with ‘cool’, mostly because we couldn’t recall ever using that word before in a CRO ad.

Until now.

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