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Back to Ad Archive 2024

January 1, 2024: "Transfixed by this ’76"

24-01-01A

Author:
B. Solenthaler

Concept:
You think it’s easy to find a good rhyme for ’76?

The answer is you can find lots and lots of rhymes, most of which would be nonsensical, uninteresting and/or offensive in a CRO ad caption.

But our 2-time guest author came up with this perfectly appropriate, family friendly, never-before-used-by-us one to describe this lovely, original, AU Great Britain Gold Guinea bearing the magic 1776 date.

Captions that didn’t make the cut:
The first iteration of this ad said “We are Transfixed by this ’76.” Which we deemed problematic in 2 ways:

Why the heck is the T in transfixed capitalized?
Wouldn’t it be better if the reader was transfixed?

So we fixed both in the final version.

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