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Back to Ad Archive 2007

July 30, 2007: "Tall Ship"

Rhode Island Ad Color

Author:
MaryAnn Agre

Concept:
We felt that the distinctive feature of this coin and this ad was the ship, and so we wanted a caption that emphasized that.

After struggling, I turned to my wife, the English major, to find me a relevant quotation we could use. And she delivered.

Overall, the ad was well received, and we sold the coin shortly thereafter, so I guess it worked.

Captions that didn’t make the cut:
"All the pleasures of boat ownership without ever leaving your home." was our 2nd choice, but we opted for sophistication over slapstick (at least in this case).

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