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Back to Ad Archive 2011

December 5, 2011: "Rooted in History"

11 12 05

Author:
J. Agre

Concept:
Certainly the most important attribute of this lovely, original piece of Massachusetts Silver (other than the cool tree on the front) is that it represents a tangible and extremely charming connection to early America.

A link which we felt could be best expressed by a not-all-that-sophisticated ‘tree root / rooted in history’ pun which was both accurate, and, at three (3) words, extremely concise.

Captions that didn’t make the cut:
We actually wrote this caption years ago and knew we’d use it eventually (as in right now), and so we did not seriously consider anything else for this week’s ad.

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