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Back to Ad Archive 2014

September 22, 2014: "Reconnoiter this Goiter"

14 09 22

Author:
J. Agre

Concept:
Of course the focus of this ad had to be the unusual, visually striking and downright weird ‘goiter’ on this distinctive New Jersey Copper variety.

Which we highlighted with a caption that should get high marks for rhyming while stretching the definition of reconnoiter to mean ‘check this out’ (without the military connotation normally seen). Hey, it’s our ad, and we reserve the right to take a few liberties with actual word meanings for the sake of a memorable caption.

Captions that didn’t make the cut:
Our best alternative this time was "Don’t loiter, grab this goiter.", which also rhymed impressively, but was deemed too pushy for a CRO ad.

So we did not use it.

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