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Back to Ad Archive 2012

July 9, 2012: "No Pain, No Gain"

12 07 09

Author:
K. Nadherny

Concept:
Our guest author (who sent us this suggestion from the Philippines, and thus should win some sort of prize for the longest distance CRO caption) sought to highlight this END OF PAIN motif by finding a suitable and suitably memorable Pain-related phrase.

Of which his suggestion is about the only one anyone of us could think of with any sort of positive connotation.

Captions that didn’t make the cut:
We briefly considered just one other possibility with "Great Pain.", but that sounded less like clever wordplay and more like an extremely boring, literal and over-hyped description of the sort we strive to avoid in our ads.

So we did not use it.

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