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Back to Ad Archive 2017

February 20, 2017: "New Yorke’s Finest"

17 02 20A

Author:
A. Lustig

Concept:
When confronted with the finest known example of this rare, Ca. 1670 New Yorke in America Token (bearing on the reverse what we believe is the earliest appearance of AMERICA on a coin or medal), our guest author came up with this familiar (at least in pizzeria context) caption that concisely and cleverly told the story while also allowing us to weave in the olde, 17th century New Yorke (with an e!) spelling.

Captions that didn’t make the cut:
The alternatives this week were of the distinctly unimaginative variety, including "The Finest Known Specimen.", a straightforward approach we have used in the past on similarly august items.

But when A. Lustig came through, we simply had to use his.

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