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Back to Ad Archive 2022

July 18, 2022: "LIKERTY Split"

22-07-18

Author:
M. Agre

Concept:
As has been extreeeeemely thoroughly documented here in the Ad Archive through the years, we generally approach these ads with two thoughts in mind:

1. Identify the definitive attribute of the featured coin, and
2. Highlight it using the most groan-inducing pun possible

And I think MaryAnn nailed it this week by highlighting the distinctive and popular LIKERTY legend on this lovely, original, superbly toned H10¢ via a fantastically terrible LIKERTY / LICKETY swticheroo.

Captions that didn’t make the cut:
There were none.

How could we possibly top this?

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