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Back to Ad Archive 2014

September 1, 2014: "Lava at First Sight"

14 09 01b

Author:
J. Agre

Concept:
Certainly any coin featuring a volcano on it (like this superb gem Chilean 1 Real, for example) is ripe for CRO ad containing a caption with the word eruption, or magma, or, as is the case here, lava in it.

And while we probably should apologize for this groan-inducing pun, we won’t, mostly since it achieves our dual objectives of 1) Creating a memorable ad, and 2) Not doing anything that looks remotely like what anyone else in CoinWorld is doing.

Captions that didn’t make the cut:
Our only real alternative this week was "Magma-ficent.", which we deemed too hard to read and too hard to say to actually use. So we didn’t.

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