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Back to Ad Archive 2012

February 13, 2012: "Join the Club!"

12 02 13

Author:
J. Agre

Concept:
This week seemed like an opportune time to unleash one of our patented DMC’s (dual meaning captions), in this case highlighting the Club Rays on this charming, original 1787 Fugio Copper with a lovely antique patina AND subtly suggesting that the reader could join the club (of Fugio owners) by dialing our 800 number.

Captions that didn’t make the cut:
The only issue under discussion this week was whether or not to include that exclamation point, which, after extensive study, we decided was a ‘go’.

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