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Back to Ad Archive 2018

September 3, 2018: "Imagine this Coin"

18 09 03

Author:
J. Agre

Concept:
Clearly when advertising a lovely, original, old-toned ‘Imagined Bust’ 8 Reales one must include some version of the word ‘imagine’ in the caption, hence our decision to go will this standard, Grade-A, imagine-caption in our ad.

Captions that didn’t make the cut:
For some reason we kept trying to shoehorn the phrase ‘Imaginary Friend’ into this ad, which seemed odd AND had a slightly negative connotation possibly implying that this coin might not be real.

So it is a good thing we did not use that one.

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