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Back to Ad Archive 2014

November 3, 2014: "Hula-worthy"

14 11 03

Author:
J. Agre

Concept:
What is the highest honor one can bestow upon a Hawaiian coin?

Well, it turns out that it is to proclaim it "Hula-worthy.", as we have rightly done for this cool, original, coin-gray, old-holdered Hawaiian Dollar in the always popular AU58 grade.

Captions that didn’t make the cut:
We started with the intent of shoe-horning the honorific ‘Big Kahuna‘ into a caption, but despite the best efforts of all involved, we really never came up with an application that seemed good enough to use.

Which led us instead down the ‘Hula’ path, and ultimately to the caption in our final ad.

And there you have it.

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