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Back to Ad Archive 2014

January 6, 2014: "Happy New(man) Year!"

14 01 06

Author:
J. Agre

Concept:
We saw a rare opportunity in this ad to both celebrate the new year AND highlight a neat coin from the Newman collection with this moderately clever but apparently not-used-by-anyone-else-before caption.

Captions that didn’t make the cut:
We briefly considered a version with a Seinfeld-esque snarling "Hello, Newman" caption, but concluded that that was not very timely (since that show went off the air about 20 years ago). It also didn’t capitalize on this rare Newman-New Year opportunity, so we decided to scrap it.

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