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Back to Ad Archive 2021

May 24, 2021: "Half to Have"

21-05-24

Author:
C. Sloan

Concept:
Our most prolific guest author (and frankly someone who ought to just quit their day job at this point and write ad copy all day) came up with this innovative Have to Have inspired “Half to Have.” caption which we think perfectly describes this superb, original, old toned, old holdered gold-CACed tour de force of a coin we were delighted to find recently.

Captions that didn’t make the cut:
Alternatives considered this week included “Must-Have Half.” and the wedding vow inspired “A Half to Have and Hold.“, both of which lacked the simplicity and elegance of the version in our final ad.

So we did not use them.

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