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Back to Ad Archive 2016

June 6, 2016: "Gold Standard"

16 06 06

Author:
A. Agre

Concept:
When this delightful, old holdered and woefully undergraded 1874 Liberty Head Eagle arrived in our PO Box, we knew we were going to 1) Buy it, and 2) Place it gently in an ad highlighting its delightfulness.

Which in this instance would be a subtle play on the word gold, referencing the composition of this superb coin, as well as the affixed sticker indicating that this coin meets CAC’s stringent standards for the über-desirable gold bean.

Captions that didn’t make the cut:
There were several to choose from this week, including "Extra Extra Fine." suggested by a prolific ad caption submitting customer.

And while we did not use that one this time, I predict that we will on a future deluxe XF coin.

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