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Back to Ad Archive 2014

March 31, 2014: "Go Marching In"

14 03 31

Author:
J. Agre

Concept:
With this lovely, original, golden orange High Relief Saint to offer, we scoured our database of Saint related captions, channeled Louis Armstrong and settled on this ‘Oh When the Saints Go Marching In’ inspired ad.

Captions that didn’t make the cut:
We explored some alternative themes this week, starting with the rhyming "Ain’t no average Saint."

And then the very literal but hardly inspiring "Saintly."

Before heading toward the ‘marching in’ theme with "Saint worth marching in for." (rejected for sounding too much like our recent "Wreath worth reaching for." ad).

Ultimately settling on the version in our final ad.

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