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Back to Ad Archive 2016

March 21, 2016: "Frankly Impressive"

16 03 21

Author:
J. Agre

Concept:
Yes, this is a common coin, no they never look like this.

Well, one does, namely this PCGS pop 1, none finer, finest seen, 65 RB example which is frankly pretty impressive.

Which seemed like an obvious Franklin-frankly Press-impressive play on words angle for us to jump all over. So we did.

Captions that didn’t make the cut:
Our initial foray here was "Meet the Press.", which seemed a suitable introduction to this coin but didn’t actually tell the reader anything about it.

So we quickly moved on from that to the play on words angle, first landing on "Impressive Press.", then "Franklin Impress." and finally "Franklin Impressive." before deciding that a two-word word-play was a better choice and going with the caption in our final ad.

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