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Back to Ad Archive 2024

February 26, 2024: "Head Over Heels"

24-02-26

Author:
J. Agre

Concept:
When we first saw this lovely, all original, golden brown, Choice VF and thoroughly CAC-ified early large cent we knew it was destined for a CRO ad, probably one which used some sort of alliterative head-phrase caption.

Such as the one in this week’s ad, for example.

Captions that didn’t make the cut:
While we did explore a plethora of phrases containing the word head, we almost went with a caption that explained that you can identify this Head of 1795 type based on the lowest lock of hair curling up and around.

But that seemed very, very dry. So we did not use it.

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