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Back to Ad Archive 2011

September 26, 2011: "Early Bird"

11 9 26

Author:
J. Katz

Concept:
Our guest author determined that the motif on this superb, original, nicely centered and well-pedigreed Chalmers Shilling afforded us an unusual opportunity to highlight a cool coin AND promote the CRO Early Bird email in a well-conceived ‘double dip’.

Captions that didn’t make the cut:
The only issues we faced was how to make this idea fit into the standard ad size, which we tried first by eliminating the variety "Short Worm" from the coin description, which of course could not work, since the caption then would make very little sense to those unfamiliar with this type (and unable to see the worm detail in our photo).

So we put that back in and deleted the important pedigree info, which, when combined with shrinking the caption font, did the trick.

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