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Back to Ad Archive 2022

May 23, 2022: "C.A.R.pe Diem"

22-05-23

Author:
M. Agre

Concept:
When confronted with a superb, all original, old toned, finest seen example of the first date of issue of one of the most popular world crowns, well, then, you need to seize the opportunity. Carpe Diem as they say.

And since this type is referred to as a C.A.R. (for Central American Republic), the opportunity to seize that as an ad caption seemed too obvious to pass up.

Captions that didn’t make the cut:
The only alternative seriously considered this week was the automotively inspired “Classic C.A.R.” which frankly we liked a lot and may trot out for a future worthy Central American Republic piece.

But this time that Carpe Diem theme seemed like the right move.

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