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Back to Ad Archive 2021

November 22, 2021: "Booby Prize"

21-11-22

Author:
J. Agre

Concept:
We’ve run high end Booby Head Cents in our ads a few times through the years, and tried to avail ourselves of the best possible Booby-related themes. The definitive example of which is of course the well known phrase “Booby Prize.”

Which long time CRO ad readers may remember we used once before waaaaay back in March of 2009. And while we generally avoid re-using old concepts, we liked this one a lot and figured 11.5 years was long enough ago to make it fair game once again.

Captions that didn’t make the cut:
Just like back in ’09, we once again considered using the variant “Prize Booby.”

But just like last time your author felt more comfortable going with the standard and instantly recognizable phrase.

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