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Back to Ad Archive 2017

July 17, 2017: "Big Kahuna"

17 07 17

Author:
M. Agre

Concept:
When presented with this epic, old-holdered, beautifully toned, Gold-CACed, über-gem Hawaiian Sesquicentennial commemorative half dollar we of course opted to celebrate in grand island style with this distinctive, on point and totally appropriate "Big Kahuna." caption.

Captions that didn’t make the cut:
The only caption given serous consideration this week was "Hawaiian Sesqui-sensational.", which we first thought was a bit of a word salad and/or a little too literal for a CRO ad.

But we’ve come to rather like it, so you might yet see this (or something like it) in a future ad sometime down the road.

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