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Back to Ad Archive 2015

November 16, 2015: "Discovery Piece"

15 11 16

Author:
J. Agre

Concept:
When you have a totally cool, beautifully toned and downright rare medal with an explorer on it, you really have no choice but to highlight it with a caption containing some form of the word "explore" or "discover".

Of which we chose the latter so as to take advantage of the subtle numismatic double entendre it afforded.

Captions that didn’t make the cut:
The alternatives considered this week all featured some form of "Explore this medal", all of which sounded uninteresting AND pushy, two words we’d prefer not to have associated with any CRO ad.

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