See us the Devens, MA Coin Show on Sunday, November 24th

Updated: November 23rd 7:29AM ET

(800) Coins-99: 7AM - 11PM ET EVERY DAY

Facebook
Threads
LinkedIn

Search

About
Features
Events
Our Coins
We’re Buying
Services

Back to Ad Archive 2011

March 7, 2011: "Make an Overture"

11 03 07

Author:
D. Wnuck

Concept:
In our professional opinion, when you advertise a coin dated 1812, you really have just two options:

1. Somehow bring the War of 1812 into it, or

2. Make an 1812 Overture reference

And in this case, we chose the latter, since we felt that it had a sophisticated, upscale feel, it was positive and it afforded us an opportunity to give a long overdue shout out to Tchaikovsky. Also, we find that war references are not an especially effective advertising vehicle for selling fine numismatic items.

Captions that didn’t make the cut:
We considered just one minor variant here, with "Make an overture to this 1812."

But we soon concluded that ‘toward‘ was the grammatically correct choice, and so we substituted that word into the caption in our final ad.

Facebook
Pinterest
Twitter
Linkedin

CRO
P.O. Box 76
Weston, Massachusetts 02493

800-Coins-99 (800-264-6799)
John@CoinRaritiesOnline.com

About Us
About This Site
Terms & Conditions
Sales Taxes
FAQs
Testimonials

View Our Coins
Our Archive
Road Report
Coin Commentary
We’re Buying
Consulting

Want first shot at our newest coins?
Add your name to our Early Bird list

Follow us on Facebook
Follow us on Threads
Follow us on Instagram

Website by: 3 Media Web Solutions, Inc.®2024 Coin Rarities Online. All rights reserved.

Founded MCMLXXIV

About
Features
Events
Our Coins
We’re Buying
Services